Why is Facebook still so insanely popular? - eviltoast

I read “it’s dying” by people on Discord and Reddit all the time, but the numbers prove otherwise. It’s been going up this entire time and sitting over 3 billion MONTHLY ACTIVE USERS!

I feel like the bubble around people on other platforms saying “who uses Facebook anymore lol” is kind of wild given the numbers. Keep in mind these are active users not just abandoned accounts.

    • Otter@lemmy.ca
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      8 months ago

      It’s lazy and stupid

      Another way to say the above would be “simple and easy”. Which is why it’s done by a lot of small businesses that don’t have the expertise (or the funds to hire expertise) to do something better

      If it’s a small town hardware store, it’s easier for them to manage a Facebook page that they can access using their regular Facebook account.

      • AwkwardLookMonkeyPuppet@lemmy.world
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        8 months ago

        Good luck to them when Facebook starts throttling their views and demanding money for more exposure. And good luck to them since they don’t show up on Google or yellow pages sites, nor have a website listed on Google maps. Like the other person said above, plenty of people will just do business elsewhere.

        • boyi@lemmy.sdf.org
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          8 months ago

          Instead of just doing W analysis, why don’t you learn SWOT analysis instead. It will water down your bias.

    • ramble81@lemm.ee
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      8 months ago

      Businesses are in the business of running their business, not worrying about FOSS principles and the open web. They can set up a quick information front without having to pay for a webmaster, hosting space, server space, an ISP to handle all that traffic, etc. So why would they care or want to spend the effort otherwise at their size?

        • ramble81@lemm.ee
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          8 months ago

          What part of “they don’t care” are you having trouble wrapping your head around? They’ll either live with it, or move to another platform that’s easy to use.

          IT is not a core competency of most businesses and their goal is to minimize time to deploy and effort on parts that are not core to their business. If it means spending slightly more then so be it. It’s the “build or buy” problem and since IT isn’t their thing, “buy at the cheapest price possible” is gonna win every time.

        • halva@discuss.tchncs.de
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          8 months ago

          This is real funny because you can get throttled by big corporations even if (or rather especially if) you’re self hosting pretty much the same way