The end of the Googleverse - eviltoast
  • Tigbitties@kbin.social
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    1 year ago

    Google SEO has homogenized the internet with vapid marketing content. The internet is one big commercial. The reason Reddit got popular was because communities found and shared good content and created more by talking about it. Now ads are disguised as posts and memes.

    The internet is getting as bad as radio.

    • ɐɥO@lemmy.ohaa.xyz
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      1 year ago

      The internet is getting as bad as radio.

      Lemmy kinda feels like the 2000’s internet and I love it

      edit: formatting

          • neutron@thelemmy.club
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            1 year ago

            Let’s not romanticize the old web too much. It had its problems too:

            • Half-done html pages with under_construction.gif or cliparts copypasted from Word. Some went through multiple editors like Frontpage and Dreamweaver which ended up producing spaghetti HTML.

            • Autoplaying midi from songs probably from Limp Bizkit, Metallica, Blink 182, etc. Did I mention that MIDI volumes count as separate from normal ‘Media’ volumes, and were often cranked to the MAX?

            • It was a time when HTML/CSS/JS would chaotically intertwine with proprietary plugins like Flash and ActiveX. “Best viewed from Internet Explorer at 800x600” was a thing. Readability? Accessibility? Forget about it.

            • You paid by minute on dial-up connection until ADSL appeared. Good luck trying to download that tenchi_muyo_hentai.jpg.

            • Aceticon@lemmy.world
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              1 year ago

              That was more the 90s - the time of things like Geocities - than the 2000s.

              By the 2000s there had already been one Internet Boom & Bust and things on the Internet were way more comercialized than is earlier times of handmade sites, pre-CSS webpages and ActiveX components.

          • SubArcticTundra@lemmy.ml
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            1 year ago

            Same
            Hello fellow… are we considered as gen-zedders or tail end millennials? Because I have friends born in 97 and they are definitely not Gen Z

            • penguin@sh.itjust.works
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              1 year ago

              Millennials, according to Wikipedia,

              The generation typically being defined as people born from 1981 to 1996

              After that is Gen Z and Gen Alpha starts somewhere around 2010.

              So 1997 would be an older Gen Z

              • silverbax@lemmy.world
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                1 year ago

                That generational ‘designation’ has been changed so many times it’s not credible.

                Gen X was originally they ‘children of the baby boomers’. If someone was born in 1981, they were young Gen X for most of their life, now they are told they are ‘Millennials’

            • whileloop@lemmy.world
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              1 year ago

              I grew up around cousins who were all older than me, so I think I was influenced more by 90s culture than most of my peers. I think you and I are the awkward in-between.

            • bobman@unilem.org
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              1 year ago

              The older you get, the more you see generational cuttoffs as a load of bullshit.

            • Petter1@lemm.ee
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              1 year ago

              1997 is a funny birthyear 😀 on one hand you grow up in “traditionell way” and thus you understand older folks who don’t understand new slang but on the other hand you understand the digital natives who grow up with all that attention grabbing BS.

        • skyspydude1@lemmy.world
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          1 year ago

          Imagine content creation that was done purely for the fun of creating content and sharing info, albeit with literally zero hope of receiving any money. Better in some ways, worse in others.

          • bobman@unilem.org
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            1 year ago

            Pretty much.

            As soon as people realized you could make money generating content, it all became homogenized shit.

            Same thing with video games. I miss the days when people didn’t treat them like a job.

            Now every gamer thinks and plays like they can go pro, similar to elementary schoolkids on the basketball court thinking they’ll go pro.

        • TwilightVulpine@lemmy.world
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          1 year ago

          Eh, I’d be careful with this sentiment. A significant part of internet’s decline comes from people who think of themselves as too smart and rationalize their own nonsense.

        • cheese_greater@lemmy.world
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          1 year ago

          It makes me wonder tho: is Lemmy sustainable? I never want to get invested in something like Reddit again when there’s no proper and respectful end game for all the communities that make up their lifeblood.

          • psycho_driver@lemmy.world
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            1 year ago

            In my experience all good things on the internet come to an end. Usually when big money starts meddling.

      • bobman@unilem.org
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        1 year ago

        Yeah. I’m noticing when things get too big, undesirables start creeping in.

        ‘Undesirable’ in this sense would be people with more money than sense and incredibly low standards for what they spend it on. They are the kinds that are proud to be ripped off and businesses will cater to them over smarter folk.

      • 1984@lemmy.today
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        1 year ago

        Yup and hopefully only the beginning. The fediverse is like a better internet without big tech.

    • erranto@lemmy.world
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      1 year ago

      Google’s ranking algorithms are also to blame. If you publish anything on a new website it will take you eternity to rank up against copycat sites and websites that have nothing to do with the search query, they will outrank your publication just because their websites have had 5+ more years presence than you, have paid their way through the ranker, and their article has only one of the six keywords mentioned in the search query but isn’t relevant to the whole search query, your article will linger on page 10. you will put 5 times more work to move your post to the 9th page than the time it took you to research and write the post.

      google has shaped the internet into what American democracy is, those with more money get more exposure

    • Bartsbigbugbag@lemmy.ml
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      1 year ago

      I don’t have an Instagram, a YouTube, Facebook, or Twitter account, and I still hate Google search. It’s nearly useless unless I’m specifically trying to find something to purchase.

      • Doubletwist@lemmy.world
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        1 year ago

        It’s not about what you as the searcher has. It’s about where the content you’re searching for is located. If the entity or company you’re searching for has only published within walled gardens such as Instagram or Facebook, then you are less likely to successfully find that information in Google. If they had published a normal website, then Google would be better able to index that information and provide you the result you want.

        • Bartsbigbugbag@lemmy.ml
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          1 year ago

          I feel that, but also, the content I am looking for is indeed typically posted on regular websites without walled gardens, and Google still seems to want to show me a whole page of garbage before the site I’m looking for, whereas on DuckDuckGo(bing), my desired sites are usually the first or second result. Google is better if I’m looking to buy something, or find local restaurants etc, but ddg gives me better results in my academic and flight of fancy searches.

          • Petter1@lemm.ee
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            1 year ago

            I just hate the google search UI 😊 but of course this is not the only reason that DDGO is my default private and bing my default while working. We are a full on Microsoft software company with all the teams stuff etc. So using bing allows to search not only in the internet, but in the company SharePoints as well.

      • BagelEmbezzler@lemmy.world
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        1 year ago

        It’s even bad for finding something to purchase honestly. I’ll search for a specific part number, and most of the results are other similar but not interchangeable products. No Google I cannot just shove this random other battery pack into my UPS, but thanks anyway.

        I tried searching for airtight drawers and all the results were either airtight or drawers. Only one was both and it was a ten thousand dollar museum specimen cabinet.

        It’s especially terrible if you care about the fiber content of your clothes. Searching for linen or even 100% linen gets me linen blend, linen-look, linen color. 100% wool gets mostly acrylic wool blends. Wool toe socks gets me either wool socks or toe socks but again, not both.

        Plus I can’t block Amazon and Walmart from the results anymore, so that’s a ton of extra junk to filter through manually.

        • skyspydude1@lemmy.world
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          1 year ago

          Oh, you’re looking for a part number for something relatively common? No can do. However, I’m sure you’d be interested in pages of Chinese phone numbers that carry 3 digits in a similar order to your search.

        • Jorgelino328@kbin.social
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          1 year ago

          You can use quotation marks to filter only results that have a certain word or phrase in it, rather than related content.

          • BagelEmbezzler@lemmy.world
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            1 year ago

            You would think so wouldn’t you? But Google usually still tries to be “helpful” about everything. “100 linen” does work better, although still not perfect.

            That also doesn’t fix the issue with being unable to ignore Amazon and Walmart. On the standard search, the dash to ban a specific term makes it not the first result but it still shows up further down the page. On the dedicated product search it doesn’t seem to do anything at all.

            Here’s an example of how well search operators do these days.

            I just signed up for the free trial of Kagi, I’ll have to see how it compares.

  • 𝘋𝘪𝘳𝘬@lemmy.ml
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    1 year ago

    The only REAL replacement I’m still looking for is YouTube. Sure, Peertube and proxy sites for YouTube exist. But the amount of content I am interested in is by dozens of decimals larger an YouTube than on any other alternative combined.

    And, yes, of course, the search engine.

    • Excrubulent@slrpnk.net
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      1 year ago

      I’m hoping that as the fediverse grows it will start to accrue enough capacity to sustain a strong video hosting platform like peertube.

      Social media has a network effect where the more people use it the more attractive it gets, and because the fediverse can interconnect between different formats I see it as inevitable that eventually it will take over, because it can manage a much more comprehensive network than any centralised site.

      Once it becomes more mainstream, server capacity should increase until it can handle the world’s video sharing as well.

      • sheogorath@lemmy.world
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        1 year ago

        I’m still skeptical whether the fediverse will get as big as the current social media now. We already had a big problem with the recent CSAM spamming by trolls.

        Not to say it’s a bad thing. I think having a contraction of social media is better for our mental health because it fosters a better sense of community. Like when you live in a smallish town vs living in a big city. Each has its own drawbacks. But with the loneliness epidemic we’re experiencing right now, it’s better to have something that we can use to feel like we belong to something.

        Maybe it’s not like that for everyone. I’m a person who’s always valued quality over quantity interactions. I kept my social circles small but I kept in touch with everyone. Especially now with the abundance of tools, like Discord. Even after having my own family I still show up at the Discord call with my friends after the kids are all asleep just to check in with my friends.

        • Excrubulent@slrpnk.net
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          Yes the CSAM attack is a problem, but there are already tools to automatically flag potential CSAM, we just need to integrate them. Unfortunately social media is a natural monopoly, and there are corporate entities that currently make up that monopoly, and that is causing a lot of social problems. The only way to combat those problems is to create something that displaces those monopolies.

          Like facebook released a report that compared different personal feeds, one that creates an algorithmically generated mix of all the crap that facebook currently shows you and selectively ignores friend updates, versus one that just gives you just your friends’ updates.

          They found people stayed on the site longer with the algorithmic feed than the simple friends feed, and they inperpreted that as meaning people like the algorithm better. Of course they ignored the fact that maybe people like seeing the updates they asked for and then getting on with the rest of their day because they are sated.

          Facebook doesn’t care about that, they want retention, so they interpret retention as user “desire” to justify pushing this algorithm on them. There’s a whole spiel here about how capitalism operates on addiction but this comment is long enough already.

          It’s enough to say that these algorithms contributed to a genocide in Myanmar because facebook established themselves as the de facto internet. They knew the algorithm was exacerbating racial tensions, but also turning down the genocide dial would make them less money, so they kept it turned up.

          I think it’s worth creating an alternative where people have control of their own feeds because the algorithms are open source, and it’s worth working hard on. The information ecosystem is maybe one of the most important things we need to fight things like climate change. Like the stakes are more than just our personal comfort.

        • QHC@lemmy.world
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          1 year ago

          Did you use reddit 10 years ago or longer? The Fediverse is already significantly more stable and a better user experience in comparison.

    • S410@kbin.social
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      1 year ago

      Odysee seems to be doing relatively well. Probably 20-30% of the YouTubers I watch are also on there.

      • kratoz29@lemm.ee
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        1 year ago

        I legit didn’t know about this service, looks cool, but I don’t fully understand how it works.

    • maegul (he/they)@lemmy.ml
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      1 year ago

      I hope alternatives to youtube like Nebula and peertube find their footing, but I can’t help but suspect that youtube has and will continue to find the successful path in this social media era. I’m not a youtuber or anything, so I don’t really know any details about how it works, but the way they seem provide a platform with monetisation and brand building possibilities built in seems pretty effective/pragmatic for a platform that needs to find someway to work within capitalism.

      • Aopen@discuss.tchncs.de
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        1 year ago

        Its better in all regards.

        I wish it was true. My strategy is to use ddg in first try to find something and switch to google when ddg ducks in wrong way. Currently google is better in images and searching for “this particular site” instead of answer on any site

      • magic_lobster_party@kbin.social
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        1 year ago

        I tried DDG many times for work. Often I don’t find the result I want at all. I try different queries and all, but I only find barely relevant shit. I switch to Google, and immediately the top result is exactly what I want.

    • hedgehogging_the_bed@lemmy.world
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      1 year ago

      Try Nebula! It’s a bunch of YouTube creators who got together to make their own platform for video content. The price is quite reasonable and the videos are the same you would see on YouTube but often a few days early and with the sponsorship ads removed.

    • jcrabapple@artemis.camp
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      1 year ago

      StartPage is a good engine if you want cleaned up Google results. But I highly recommend subscribing to Kagi.

  • CharAhNalaar@lemmy.world
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    1 year ago

    I like Google products but the search engine really has become shit. I’m not sure there’s anything they can do about it though.

      • magic_lobster_party@kbin.social
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        I don’t think the algorithm is the problem. The problem is that sites started to capitalize on your attention. Everybody wants your sweet little attention so they can earn money from it. Internet also moved into walled gardens of money making machines (like Instagram, YouTube and TikTok).

        It doesn’t matter which algorithm is used. Somebody will crack it and abuse it for their own good.

        There’s no reversing this.

        • spongebue@lemmy.world
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          It doesn’t matter which algorithm is used. Somebody will crack it and abuse it for their own good.

          If the algorithm gives a bigger shit about giving the answer people are actually looking for, and doesn’t emphasize length, formatting, and other bullshit… And people crack the algorithm by giving exactly that answer I’m looking for, I’d be ok with that.

          But it all starts with the algorithm

          • magic_lobster_party@kbin.social
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            That’s easily abused. Search engines before Google were pure keyword search, but those were quickly abused. People just made websites with all types of keywords just to get on top of search results. Google’s PageRank fixed this - temporarily. People were quick to abuse it too.

            It doesn’t matter what you try to do. Somebody will figure out how to abuse it.

          • CharAhNalaar@lemmy.world
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            1 year ago

            But to do that, the algorithm has to know the right answer in the first place. Meaning a human has to tell it what’s right and what’s wrong.

            Have you seen Google’s generative AI tests? They’re trying to do exactly that and it’s mostly useless.

        • 0ddysseus@lemmy.world
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          1 year ago

          This is exactly right but assumes the nature of the internet must remain the same. The problem is the content and people wanting your sweet little attention. The internet described in the article - the blogosphere and Usenet and the rest, was an internet created by people for people and existed for its own sake. What google has access to now is 3 billion people all trying to scam the others for money. Its a fundamentally different user base and there’s no way a better algorithm can find content that isn’t there

      • bobman@unilem.org
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        1 year ago

        Bro. I’ll never understand why recipes have taken the blog-first, recipe-last approach.

    • space@lemmy.dbzer0.com
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      1 year ago

      They simply need to change the way relevancy is measured. They need to implement some mechanism that can evaluate the quality of the page. The algorithm should penalize sites that have content very similar to other sites (like those that scrape github or stackoverflow), low effort sites, or sites that are infested with too many ads.

      And since so much quality information is in youtube videos, and they already generate transcripts, why can’t you search through those?

    • bobman@unilem.org
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      Yeah. The whole ‘search engine optimization’ scam has really messed things up.

      I feel like, aside from a top few sites, most results just spit out content mill bullshit.

      Ever notice how just about every explanatory article is structured the same way? They’re trying to repeat the same shit as much as possible to get higher in search results.

      “What is X?”

      “Why would you want to do X?”

      “Here’s how to do X.”

      I just want to know how to do X, guys. Enough with the fluff.

      • dutchkimble@lemy.lol
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        1 year ago

        I guess it’s gmail, drive, calendar and YouTube mainly

        Edit - and maps

        I personally want to degooglify as much as I can, just saying what the other person probably uses

        • tehBishop@sh.itjust.works
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          Thanks. The only one left for me is YouTube now. On a WAN show Linus asked Luke what product released less than 10 years ago by google he was using and they couldn’t think of one. It was the same thing for me. I’ve been asking friends and colleagues ever since, the answers are interesting.

      • CharAhNalaar@lemmy.world
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        1 year ago

        Most of the big ones. Gmail, calendar, maps, YouTube, YouTube music, photos, tasks, pixel…

        It’s more interesting to say the ones I don’t use tbh: Drive and Chrome.

  • o0joshua0o@lemmy.world
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    1 year ago

    I avoid Google products as much as possible these days, especially anything launched within the last 2-3 years, because it will soon be abandoned and unsupported. Their search results are worse than they have ever been. The only Google app I actually like is Google Maps.

    • agent_flounder@lemmy.one
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      1 year ago

      Yeah the search has gone to shit. I’ve been using Duck Duck Go but I guess that is Bing based?

      Also been trying out Kagi. The format is unsettling at first but it is nice to see the results I am looking for at the top instead of a bunch of bullshit ads / sponsored results and whatever along with crappy results below the fold.

      • amarnasmoths@slrpnk.net
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        I’ve been using Kagi for two months now and I can’t recommend it enough. Whatever I search is always on the first results, no need to filter SEO crap.

        Also it’s incredibly fast.

        I’m not a heavy search user so their lowest tier (5$, 300 searches) is more than enough for me. I can see how the costs can add up for someone that is a heavier user tho

        • CoderKat@lemm.ee
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          1 year ago

          Yeah, I find Maps the best for getting around regardless of the mode of transportation.

          Only thing I really dislike about Maps is that it doesn’t make it very easy to explore businesses. Like, try to look at a random strip mall and it won’t show you what all the store fronts are. Some things only seem to show up if you search for them (not if you look at exactly where they are).

        • sheogorath@lemmy.world
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          Google Maps saved me when I had to work in Japan for several months without knowing not a lick of Japanese. I just bought a Suica card and just stood on which color Google Maps told me.

        • SubArcticTundra@lemmy.ml
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          1 year ago

          I’ve always wondered, does Google Maps link into each city’s public transport API manually after contacting the city, or do they have some sort of AI scraper?

          • barfplanet@lemmy.world
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            1 year ago

            There’s a somewhat universal standard for publishing transit information. Not all agencies are fully compliant, but most are on some level.

    • sndrtj@feddit.nl
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      1 year ago

      Maps is also seriously going down the gutter.

      1. There are ads in maps now.
      2. It works OK if you know a name, but not the location, but not the other way around. If there’s any concentration of businesses, you can zoom in all you want but it will only show 1 in 2 places.
      3. Many search terms now result in residential places near the top results. I suppose these are mostly small webshops run out of homes for the same terms, but that isn’t usually what one is looking for when using maps.
  • Echo71Niner@lemm.ee
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    1 year ago

    translation: Google Search is still an important tool, but it is no longer the only way people find information.

  • Aopen@discuss.tchncs.de
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    1 year ago

    there’s been a shift to entertainment-based video feeds like TikTok — which is now being used as a primary search engine by a new generation of internet users. 

    I hate when journalists use data from Arse Research Institute to boost sensation

    But if that last 25 years of Google’s history could be boiled down to a battle against the Google bomb, it is now starting to feel that the search engine is finally losing pace with the hijackers. Or as Marwick put it, “Google has gotten shittier and shittier.”

    “To me, it just continues the transformation of the internet into this shitty mall,” Marwick said. “A dead mall that’s just filled with the shady sort of stores you don’t want to go to.”

    Worth citing

    Dash is one of the web’s earliest bloggers. In 2004, he won a competition Google held to google-bomb itself with the made-up term “nigritude ultramarine.”

    DarkBlue.com is not Google
    https://web.archive.org/web/20071011225539/http://dashes.com/anil/2004/06/nigritude-ultra.html

    • neutron@thelemmy.club
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      1 year ago

      I always wondered if "using X app instead of Google as search engine should be interpreted as sign of generalized computer illiteracy (not being able to distinguish between two different contexts/products) or a product of our own doing (convergence between desktop and mobile, interfaces harder to visually differenciate between apps and its functions).

      Either way we have a long way ahead.

  • regalia@literature.cafe
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    1 year ago

    The only thing I still use from Google is their Pixel phones, and then I immediately flash them with GrapheneOS. That, and Google maps which I can’t find a good replacement. I’ve tried every single OSM app and none of them remotely compare.

    • MajorHavoc@lemmy.world
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      1 year ago

      Google Maps was painful enough to me (on GrapheneOS) that I bought a Garmin - a dedicated physical navigation device.

      I thought it would be a compromise, but I’m hooked on Garmin now. It’s much nicer than Google maps.

      The only thing I miss is the real-time traffic updates along my route.

      • regalia@literature.cafe
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        1 year ago

        For me it’s mostly for looking of businesses. I can pull them up, see pictures, check their website, even check their menu if it’s a restaurant, and also their phone number. Also with my gym I can see how busy they are on average at different times of the day so I know when to go when it’s less busy.

        • MajorHavoc@lemmy.world
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          1 year ago

          Yeah. I still do most of that through Google Maps in a browser. Google’s solutions to those are really nice.

          If Google blocks those services behind an app, I’ll stop using them, because the (if experience so far continues) app likely won’t work in the GrapheneOS privacy sandbox.

          • regalia@literature.cafe
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            1 year ago

            I use GrapheneOS and can confirm it works. It even works if you don’t have sandboxed play services installed. If you do install it, I’d set the battery usage to restricted, and disable background data in network settings.

    • glimse@lemmy.world
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      1 year ago

      It’s no surprise that Facebook is hanging on, the average nerd might avoid it like the plague but the average person doesn’t care

      • Kikkertje@aussie.zone
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        1 year ago

        I only use Facebook for local community info as I can’t get that anywhere else. My fake profile works wonderful for that.

        • atrielienz@lemmy.world
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          1 year ago

          I use it for ice cream. There’s a place that makes their own flavors in house and one of the best ways to find out what they have besides checking in (they’re not exactly super local to me) is to check their Facebook page. That and occasionally family contact in the event that someone loses a phone or something. That’s literally it.

  • noughtnaut@feddit.dk
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    1 year ago

    In fact, the site’s original name, BackRub, was a reference to the backlinks it was using to rank results.

    Oh, I’m so gonna be using the original name from this moment on. “Have you backrubbed it?”

    • Flying Squid@lemmy.world
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      1 year ago

      Too long. We need to shorten it. I know… “I can’t find any information on grasshoppers.” “Have you rubbed one out?”

      • Brickhead92@lemmy.world
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        1 year ago

        “What ingredients do I need for thick pancakes again?”

        “Hang on, I’m rubbing one out now?”

  • ArghZombies@lemmy.world
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    1 year ago

    We had some good variety of search engines back in the day. Alta vista, Hotbot, Infoseek, Yahoo… Now it’s just Google, or slightly worse versions.

    I know people say to use DuckDuckGo but I never get as useful results there as on Google. I just have to scroll past a lot more ads on Google to get to the actual links.

    • CustodialTeapot@lemmy.world
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      The fact you’re saying you’re still getting useful results on Google means you haven’t used Google for the past year to me.

      • Plopp@lemmy.world
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        1 year ago

        They said as useful as Google. Not that Google gives objectively very useful results. And I agree with them. I use DuckDuckGo every day and pretty much every time I have to add !g to send my query to Google because the DDG results are shit in comparison.

        I’m talking about on the desktop btw. With adblocking and script blocking. I accidentally used Google on my phone yesterday and I think I got cancer.

          • Telodzrum@lemmy.world
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            1 year ago

            The results are still tailored to you on Google, based on past usage and tracking history. They aren’t with a bang.

            • AusatKeyboardPremi@lemmy.world
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              1 year ago

              This is incorrect.

              DDG just just performs a simple redirect to Google with the query, where the latter has access to cookies, past usage (especially if one is logged in to Google), etc.

                • AusatKeyboardPremi@lemmy.world
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                  1 year ago

                  Yes. The !bangs in DDG are for convenience and not for privacy. The convenience of not opening the intended website, and typing/pasting the query to perform the search.

      • TwilightVulpine@lemmy.world
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        1 year ago

        Seriously. If I want to hope to get any result that is mildly useful, I’m obligated to add a specific site on the query, either wiki or reddit.

    • AVengefulAxolotl@lemmy.world
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      1 year ago

      There is brave search, which seemed pretty good to me, even though i am using kagi search now. And to be honest, so far kagi seems really solid, and if you go past the fact that you have to pay for it (on most other search engines you are the product) then give it a try, the first 100 searches are free.

  • olympus@kbin.social
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    I hope it’s true, but honestly I don’t believe sites and opinions that have to do with google from sites like the verge.
    Because sites like the verge are in reality rivals to google. For example verge is owned by voxmedia which has an advertising company and a web advertsing platform. They are rivals to google which also is an advertising company. They hate google because they want google’s money lol. I seriously doubt they can be objective especially to google.

    • magic_lobster_party@kbin.social
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      The point of the article is that whatever is replacing Google is not going to be better. It’s not Google that is broken. The entire web is.

  • N01R3@lemmynsfw.com
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    1 year ago

    I’ve been looking for a replacement for Google Keep for so long and can not seem to find one.

  • AutoTL;DR@lemmings.worldB
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    This is the best summary I could come up with:


    A writer for the site, interviewed under the pseudonym Michael Hugedisk, told Wired in 2007 that their three-person team linked to a webpage selling pro-George W. Bush merchandise and was able to make it the top result on Google if you searched “dumb motherfucker.”

    Per Sullivan’s logic, Google Groups added better discovery to both Usenet and the myriad other message boards and online communities creating proto-meme culture at the time.

    Alex Turvy, a sociologist specializing in digital culture, said it’s hard to map our current understanding of virality and platform optimization to the earliest days of Google, but there are definitely similarities.

    Alice Marwick, a communications professor and author of The Private Is Political: Networked Privacy and Social Media, told The Verge that it wasn’t until Myspace launched in 2003 that we started to even develop the idea of internet fame.

    In 2004, he won a competition Google held to google-bomb itself with the made-up term “nigritude ultramarine.” Since then, Dash has written extensively over the years on the impact platform optimization has had on the way the internet works.

    On top of it all, OpenAI’s massively successful ChatGPT has dragged Google into a race against Microsoft to build a completely different kind of search, one that uses a chatbot interface supported by generative AI.


    The original article contains 3,695 words, the summary contains 215 words. Saved 94%. I’m a bot and I’m open source!