Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions - eviltoast
Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

cross-posted from: https://beehaw.org/post/15345295

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • Ogmios@sh.itjust.worksM
    81·
    3 months ago

    Bingo. We built the modern world upon the principle that math was some “universal language” but what we found in practice is that it just keeps feeding upon as many quantifiable data points as possible without even consideration for the question of stopping, or doing anything else instead.