Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions - eviltoast

cross-posted from: https://beehaw.org/post/15345295

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • Nougat@fedia.ioM
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    3 months ago

    As someone who incessantly gets cold emails from vendors wanting to sell things which are “AI-driven,” they all come off as making promises they can’t fulfill, because LLMs are not intelligent. They cannot assess the truth or falsity of the output they produce. LLMs will tell you what you are most likely to want to hear, based on the data they have been trained on.

    “AI” is nothing more than a buzzword right now, and people who are influenced by its use are dumb.

    • Lost_My_Mind@lemmy.worldM
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      3 months ago

      I’m not sure anyone besides CEO types and people looking to sell it to you are even moderately influenced by AI.

      My dad is an idiot, but when he calls a call center first thing he does is yell “ARE YOU A HUMAN OR A ROBOT???”

      And if the voice isn’t confused, and telling him to calm down, he hangs up. His logic is that if it were a bot, it would just proceed as normal, whereas an actual human would be put off by him.

      So then, if the person is responding off put, he yells “WHY ARE YOU CALLING ME TO LICK MY TOES???”

      And if they answer in an offput/confused voice he knows they’re real. He says “one day they’ll catch on, and program in offput voices, but they’ll NEVER program in anything about licking elderly mens toes.”

      So even my dad hates AI.

    • Sterile_Technique@lemmy.worldM
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      3 months ago

      “AI” doesn’t exist yet, and it drives me fucking insane that the term has been slapped onto the spell-checkers-on-steroids shit we’re calling “AI” today.

      If and when AI becomes a thing, the impact on humanity will be in par with figuring out how to harness fire or electricity.

       

      …and yes, I know, language is based on usage, so when enough people call a hamster a “unicorn” instead, eventually “unicorn” is definitively the thing we call a hamster today. And we’ve already rebranded the old unicorn as “AGI” to make room for new bullshit marketing unicorn, so the line I’m bitching about is firmly crossed and we’re not going back…

      But fuck do I hate it.

      • MindTraveller@lemmy.ca
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        3 months ago

        AI as a field of computer science has existed since the 1950s and has given us technologies such as fuzzy logic, state machines, expert systems, and genetic algorithms, which have solved real world problems.

        Your definition of AI isn’t based on the history of computer science, it’s based on watching too many movies.

      • CosmoNova@lemmy.world
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        3 months ago

        Actually AI just stands for Africans & Indians who work in the background to sell the illusion that at least some AI driven applications somewhat work sometimes.

      • msage@programming.dev
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        3 months ago

        We made computers solve problems it couldn’t before, hence using the ‘artificial intelligence’ term.

        It’s not perfect, possibly never will be, but it’s progress.