What is Cara, the Instagram alternative that gained 600k users in a week? - eviltoast

Key points:

  • Cara’s Rapid Growth: The app gained 600,000 users in a week

  • Artists Leaving Instagram: The controversy around Instagram using images to train AI led many artists to seek an alternative

  • Cara’s Features: The app is designed specifically for artists and offers a ‘Portfolio’ feature. Users can tag fields, mediums, project types, categories, and software used to create their work

  • While Cara has grown quickly, it is still tiny compared to Instagram’s massive user base of two billion.

  • Glaze Integration: Cara is working on integrating Glaze directly in the app to provide users with an easy way to protect their work from be used by any AI

more about: https://blog.cara.app/blog/cara-glaze-about

  • BroBot9000@lemmy.world
    link
    fedilink
    English
    arrow-up
    249
    arrow-down
    7
    ·
    5 months ago

    Join Pixelfed instead!

    Cara is just another fucking centralized social media that’s gonna get run to the ground the moment they can monetize their user base.

    • bionicjoey@lemmy.ca
      link
      fedilink
      English
      arrow-up
      103
      arrow-down
      13
      ·
      5 months ago

      Artists are mostly not going to figure out the fediverse. There really needs to be some kind of way of accessing it that is more layman friendly if we ever want it to be adopted by non-nerds

      • Zos_Kia@lemmynsfw.com
        link
        fedilink
        English
        arrow-up
        75
        arrow-down
        2
        ·
        5 months ago

        Artists are perfectly able to use the fediverse, that is not what is stopping them.

        They don’t come because they need to be where their fans are. That is why Cara will only be a splash: their niche is artists who place more value on the anti-AI slant than on meeting their audience where it lives. By definition that is not conducive to a lot of organic growth.

      • BroBot9000@lemmy.world
        link
        fedilink
        English
        arrow-up
        34
        arrow-down
        3
        ·
        5 months ago

        It’s really not that complicated and with shit like Threads, companies are introducing the concept to the masses while the enshittification of Instagram and the like will force people to look for alternatives.

        We need to welcome people with open arms and not push them away the moment someone has a question about how federation works.

        • lemmyvore@feddit.nl
          link
          fedilink
          English
          arrow-up
          19
          ·
          5 months ago

          Threads is only federated in name. It’s simply Meta’s taking advantage of Twitter’s downfall. It’s as centralized and under Meta’s thumb as they come.

          • BroBot9000@lemmy.world
            link
            fedilink
            English
            arrow-up
            11
            ·
            5 months ago

            Still introduces the concept and will make people aware of other instances.

            Definitely avoid it but it’s still publicly for federation.

          • dan@upvote.au
            link
            fedilink
            English
            arrow-up
            2
            ·
            edit-2
            5 months ago

            Threads is federated though. You can follow Threads accounts on Mastodon. It’s still a work in progress though, and not everything is implemented yet.

      • Omniraptor@lemm.ee
        link
        fedilink
        English
        arrow-up
        9
        ·
        edit-2
        5 months ago

        Idk I hear misskey (activitypub micro blogging software, compatible but distinct from mastodon) is really big in Japan, used by lots of artists. lots of Japanese users on bluesky as well

    • small44@lemmy.world
      link
      fedilink
      English
      arrow-up
      21
      arrow-down
      4
      ·
      5 months ago

      Cara is popular because of it’s anti ai stance. They have a detector to not allow ai images to be on the platform. Pixelfed allows it and also lack active users that are not artists.

      • BroBot9000@lemmy.world
        link
        fedilink
        English
        arrow-up
        19
        arrow-down
        1
        ·
        5 months ago

        For now.

        Ai support or not it will still be aggressively monetized the moment enough users are locked in.

        Fomo is a hell of a drug eh.

    • elgordino@fedia.io
      link
      fedilink
      arrow-up
      6
      ·
      5 months ago

      If they keep burning $100k/w on their Vercel bill they might not be around that long anyway!

    • JustEnoughDucks@feddit.nl
      link
      fedilink
      English
      arrow-up
      3
      ·
      5 months ago

      I tried but there is no app for it.

      Fdroid has pixeldroid which is apparently incompatible with my android 12 phone?

      The pixelfed app isn’t downloadable on Fdroid and is only available for “pre-download” on the play store.

      I couldn’t find out how to access pixelfed through a mastodon app.

      If it isn’t easily accessible through mobile, it simply won’t be picked up.

    • AGreenPurple@lemmynsfw.com
      link
      fedilink
      English
      arrow-up
      1
      arrow-down
      1
      ·
      5 months ago

      The main problem with all the alternatives is for me (as a hobby photographer) the lack of models on these platforms. When looking for models, I find them on Instagram and no other platform. As with WhatsApp the majority of “normal” people have decided to use that, so if I’m telling them to contact me on Signal, they shy away from that (and stillI I refuse to use it as much as possible).

      So looking at Signal, it’s free and very, very close to WhatsApp and yet still people don’t want to use that. Getting them to use pixel fed would be much, much harder.

  • Prandom_returns@lemm.ee
    link
    fedilink
    English
    arrow-up
    137
    arrow-down
    5
    ·
    5 months ago

    Yet another centralised social network. That pinky-promises they’ll never go bad.

    Join now! Bring your friends! No ads! Everything’s free! We’re indie!..

    Moments later… enshitification ensues.

    • Sabata@ani.social
      link
      fedilink
      English
      arrow-up
      57
      arrow-down
      2
      ·
      5 months ago

      Solves the problem for a few years until Meta buys their users and data back.

      • Murdoc@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        19
        arrow-down
        1
        ·
        5 months ago

        Assuming they don’t own them already as a sort of pressure valve. Yeah I’m getting that cynical.

    • General_Effort@lemmy.world
      link
      fedilink
      English
      arrow-up
      18
      arrow-down
      2
      ·
      5 months ago

      Does it seem odd… This is a crowd that is all about “hands off muh property”. And yet they see nothing suspicious about someone giving them a free service.

    • interdimensionalmeme@lemmy.ml
      link
      fedilink
      English
      arrow-up
      2
      ·
      5 months ago

      Yep, this is just instagram again with a little anti ai image filter on top. And a portfolio, not a photo album !

      If it’s not as interoperable as email, it belongs in the trash

  • Grimy@lemmy.world
    link
    fedilink
    English
    arrow-up
    71
    arrow-down
    1
    ·
    5 months ago

    According to their terms and service, everything uploaded to their website is then owned by them. Doesn’t seem very artist friendly to me.

    • Bob1971@piefed.social
      link
      fedilink
      arrow-up
      12
      arrow-down
      3
      ·
      5 months ago

      Ok, the lady behind Cara just WON a f-ing copywrite lawsuit against some dick that stole her artwork. I’m 100% sure the wording is so if you *think* about stealing from Cara, she will come after your ass with both guns blazing.

      • Grimy@lemmy.world
        link
        fedilink
        English
        arrow-up
        20
        ·
        edit-2
        5 months ago

        Regardless, their terms of service let’s Cara not only sell prints and your artwork to third parties but also let’s them sell your artwork for AI training if they wanted to.

        Instagram for all it’s fault specifically says that they don’t own your artwork and only get a license to show it.

        I don’t really care what she won, people tend to cave really fast if given proper financial incentive.

        • OsaErisXero@kbin.run
          link
          fedilink
          arrow-up
          7
          arrow-down
          2
          ·
          5 months ago

          No, it doesn’t. It states that the copyrighted works are the property of Cara and/or the artist who created the Works, except where otherwise noted. This specifically would cover cases where someone attempts to claim that a Work they found on Cara isn’t copyrighted because a copyright notice wasn’t explicitly stated, and doesn’t make explicit claims over the ownership of any arbitrary Work. For it to work in the way you’re claiming, the “or” cannot be present as it being there implies the existence of Works on the site which Cara does not have property rights to. Who actually possesses the property rights to any given Work is left, apparently intentionally, ambiguous.

          • General_Effort@lemmy.world
            link
            fedilink
            English
            arrow-up
            5
            ·
            5 months ago

            cases where someone attempts to claim that a Work they found on Cara isn’t copyrighted because a copyright notice wasn’t explicitly stated

            In what country is that a thing?

            • OsaErisXero@kbin.run
              link
              fedilink
              arrow-up
              3
              arrow-down
              2
              ·
              edit-2
              5 months ago

              None that I’m aware of, but for a copyright to be asserted in the US a human must be associated with it as a consequence of the monkey selfie case. My reading is that this would cover the edge case of an anonymous, unknown poster submitting the work, allowing Cara to act as the default rights holder unless otherwise asserted by a person or user.

              • Cringe2793@lemmy.world
                link
                fedilink
                English
                arrow-up
                3
                arrow-down
                2
                ·
                5 months ago

                Why are you twisting it to make it seem like Cara is doing a good thing? What’s your motive? What is the difference between Cara owning it by default and the uploader owning it by default? Why can’t it just be the owners property?

                • Saik0@lemmy.saik0.com
                  link
                  fedilink
                  English
                  arrow-up
                  2
                  arrow-down
                  2
                  ·
                  5 months ago

                  Because “anonymous” isn’t necessarily a person who can answer for copyright. They literally gave you a use case where it could help in the content you’re arguing against…

              • General_Effort@lemmy.world
                link
                fedilink
                English
                arrow-up
                1
                arrow-down
                1
                ·
                5 months ago

                It doesn’t work like that. The monkey selfie case did not set any kind of precedence. Animals cannot own property, including copyrights.

                For a work to be under copyright in the US, it has to be an “original work of authorship” and contain “a modicum of creativity”. Some countries allow broader copyrights. Photographs that are accidentally triggered are public domain. CCTV footage is a gray area. Setting up a camera and luring animals into triggering it, might produce copyrighted images. A court would have to decide if the individual circumstances constitute authorship and a modicum of creativity. An animal snagging a camera and triggering it certainly doesn’t. The monkey selfie case did nothing to advance the law.

                A public domain image is just that. Attempting to assert ownership over one is either an error or fraud. I don’t know what the US rules are when a rights-owner can’t be found. I doubt that you can just become the default owner of some property just by writing something on a website.

                • Saik0@lemmy.saik0.com
                  link
                  fedilink
                  English
                  arrow-up
                  3
                  arrow-down
                  1
                  ·
                  5 months ago

                  The monkey selfie case did not set any kind of precedence.

                  literally next sentence.

                  Animals cannot own property, including copyrights.

                  This sounds like a precedent…

      • Grimy@lemmy.world
        link
        fedilink
        English
        arrow-up
        5
        ·
        5 months ago

        ???

        The clause is literally a comment or so down and available on their website.

      • snooggums@midwest.social
        link
        fedilink
        English
        arrow-up
        37
        arrow-down
        2
        ·
        5 months ago

        the property of Cara and/or the individual artist

        This seems worded to muddy the waters about who actually has the copyright.

      • Grimy@lemmy.world
        link
        fedilink
        English
        arrow-up
        20
        arrow-down
        3
        ·
        5 months ago

        Why did you specifically not put in bold this part and are the property of Cara. Clearly you saw it off you took the time to avoid putting stars around it.

  • gedaliyah@lemmy.world
    link
    fedilink
    English
    arrow-up
    41
    ·
    5 months ago

    Pixelfed looks like they are doing a huge push to get up to speed. It has been an immature app/platform for a long time and slow to get the features that people need from a photo sharing social media.

    According to their mastodon, they are working for better AI management features, and launching an app that will make it a genuinely positive experience.

    • ams@lemmy.ml
      link
      fedilink
      English
      arrow-up
      9
      ·
      5 months ago

      I really want Pixelfed to take off and this really could have been a moment, but after using it for more than a year now, I just can’t see it. Development is very slow - it feels like a one-man show (it might not be). We do need an alternative to Instagram, but yeah…

      • UnderpantsWeevil@lemmy.world
        link
        fedilink
        English
        arrow-up
        19
        arrow-down
        1
        ·
        5 months ago

        Re: the hosting company

        Your account does not appear to have spend management enabled, which would allow you to pause your project entirely if you hit a certain level of spend.

        So, this is something of a devil’s bargain. Either shut down your website just as it’s catching fire and gaining traction. Or get billed a year’s server budget in a matter of days because of exploding costs.

        In a saner world, this might be used as an argument for treating the Internet as a public utility and not a for-profit rent. Perhaps more companies could grow and sustain large pools of customers if they weren’t kneecapped by their own momentum.

        Instead, I’m sure we’re going to see more exotic insurance and finance services designed to siphon money out of websites as a hedge against unexpected growth.

      • Hadriscus@lemm.ee
        link
        fedilink
        English
        arrow-up
        12
        ·
        5 months ago

        Do you mind telling what this says ? it seems Firefox doesn’t load twitter anymore. Or maybe you need an account ? I’m not sure, but it says “error”

        • Dicska@lemmy.world
          link
          fedilink
          English
          arrow-up
          10
          ·
          5 months ago

          “Jingna Zhang @ cara.app/zemotion @zemotion So freaking speechless right now. Seen many @vercel functions stories but first time experiencing such discrepancy vs request logs like, this is cannot be real??”

          • Omniraptor@lemm.ee
            link
            fedilink
            English
            arrow-up
            6
            ·
            5 months ago

            I’ve heard from many ppl that vercel is pretty nasty that way, and to only use them for learning and toy projects.

        • dan@upvote.au
          link
          fedilink
          English
          arrow-up
          7
          ·
          edit-2
          5 months ago

          Twitter no longer loads newer tweets if you’re logged out. Instead of showing a proper message, it either fails to load or redirects to the login page. They did that to prevent scraping.

  • JeeBaiChow@lemmy.world
    link
    fedilink
    English
    arrow-up
    22
    ·
    5 months ago

    …until they decide to sell their company. Or their user data. Or the shareholders say so. Or…

    • gedaliyah@lemmy.world
      link
      fedilink
      English
      arrow-up
      14
      ·
      5 months ago

      the crowdfunding/patronage of this platform only helps them build their proprietary empire. It’s like giving money to your neighbor who wants to build a swimming pool on their property because they promise you’ll be able to swim in it.

  • TheFeatureCreature@lemmy.world
    link
    fedilink
    English
    arrow-up
    19
    arrow-down
    1
    ·
    5 months ago

    I’ll be watching this curiously from a safe distance for now. I am interested in a new platform without AI, but this stinks of early-stage enshitification.

      • afraid_of_zombies@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        5 months ago

        🤷 all we have to do is keep moving faster than our waste stream.

        Platform has cool ideas, gets users, gets greedy, gets infected with bots and scammers, users leave for new platform with cool ideas…

        Accept the idea that you are not going to have a thirty year old Yahoo Answers account and even if you did you won’t be using it, and make peace with it.

        • grrgyle@slrpnk.net
          link
          fedilink
          English
          arrow-up
          3
          ·
          edit-2
          5 months ago

          This exactly. And also the more splintered similar user bases are, the better

          More competition, less easy to enshittify a “captured” user base

  • jadelord@discuss.tchncs.de
    link
    fedilink
    English
    arrow-up
    18
    ·
    5 months ago

    This will be the headline a month later:

    Cara’s monthly active users down to a few thousands. Here’s why.

  • Nighed@sffa.community
    link
    fedilink
    English
    arrow-up
    17
    ·
    5 months ago

    What is their monetisation plan? Currently they don’t seem to have anything other than donations?

  • VodkaSolution @feddit.it
    link
    fedilink
    English
    arrow-up
    13
    ·
    5 months ago

    I’m no federated-nazi and I welcome projects like Cara, but at the beginning there are always lots of subscriptions