WHEN a friend jokingly asked me at the weekend whether I intended seeing Mattel and Warner Bros’ Barbie my reply was “I’d sooner rub acid in my eyes!” But now, having read a…
Sasha calls out Barbie for “making women feel bad about themselves” and being capitalistic but that’s never really addressed by Barbie. She runs away and cries about being called a fascist (which Barbie clearly is not, taking away credibility from Sasha’s other claims and portraying her criticisms as silly teenage angst).
Sasha’s rejection of Barbie is portrayed as an extension of her rejection of her mom, and by the end of the movie Sasha has done a 180 on her views, becoming a Barbie fan again because she’s reconnected with her mom. I think it’s excellent advertising.
Sasha calls out Barbie for “making women feel bad about themselves” and being capitalistic but that’s never really addressed by Barbie. She runs away and cries about being called a fascist (which Barbie clearly is not, taking away credibility from Sasha’s other claims and portraying her criticisms as silly teenage angst).
Sasha’s rejection of Barbie is portrayed as an extension of her rejection of her mom, and by the end of the movie Sasha has done a 180 on her views, becoming a Barbie fan again because she’s reconnected with her mom. I think it’s excellent advertising.