Valve ban advertising-based business models on Steam, no forced adverts like in mobile games - eviltoast
Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.
  • SatanClaus@lemmy.dbzer0.comEnglish
    32·
    2 days ago

    This is great.

    This is only happening because it’s a pain in the ass for them to monetize it right now.

    It does not mean they won’t in the future.

    Hopefully this type of thing continues as SteamOS gets released and maintained. 💜💪

  • adarza@lemmy.caEnglish
    161·
    2 days ago

    valve would basically have to become an ‘advertising company’ and require these types of games to use the ‘valve ad network’, in addition to the storefront for in-game sales, in order for valve to profit from them.

    i don’t think valve is necessarily ‘against’ the business model, as it has proven to be rather profitable for the big hits and big players… and valve is in the business of making lots of money. rather, it’s that valve doesn’t want to become that advertising company. at least, not at the present time.

    • FloMo@lemmy.worldEnglish
      12·
      2 days ago

      Sold to consumers as “immersion” but likely makes money on the back end from advertising.

      I also imagine it creates a game preservation issue if there was some sort of disagreement or failure to extend contract. I believe that’s what happened with music licenses so I’m imagining it may be similar with in game advertising?

      Full disclosure this is mostly speculation, I’m not entirely sure how all of it truly works.

      • Paradachshund@lemmy.todayEnglish
        5·
        2 days ago

        Some of those big budget games actually have that stuff dynamic. Like they can remotely wipe/update the in-game billboards and stuff.

        • SatanClaus@lemmy.dbzer0.comEnglish
          3·
          2 days ago

          Yup. I don’t play the sports games anymore but I have friends that have mentioned ads for things that are time of year based at least. Shoulda had them fuck with their consoles date to see if that was locally controlled or not lol

    • jacksilver@lemmy.worldEnglish
      7·
      2 days ago

      If you read the article, it’s targeting things like “ads you must watch to progress” and “rewards for watching ads”. So literally targeting the very worst of the mobile game ad industry.

    • solsangraal@lemmy.zipEnglish
      1·
      2 days ago

      i don’t know about sportsball games, but i sure do want to have a monster energy drink whenever i play death stranding

    • BroBot9000@lemmy.worldEnglish
      34·
      2 days ago

      Fuck that! Do the work and design fake companies and products. Thats half the fun walking around a store in any video game. Seeing the funny names and references they come up with.

      I don’t want to see fucking ads for anything that’s a real product being pushed in my face in ANY MANNER in video games!

    • 🇰 🌀 🇱 🇦 🇳 🇦 🇰 🇮 @pawb.socialEnglish
      3·
      2 days ago

      Cyberpunk games would be fine, these rules are about forcing players to watch an ad to experience parts of the game, like when a mobile game makes you watch an ad before you can continue playing after beating a level or when you can watch an ad to get more coins/gems or whatever. Having ads in the game itself isn’t being banned.