BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them - eviltoast
The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • Chaotic Entropy@feddit.ukEnglish
    1·
    1 year ago

    Rarely do decision makers have the latitude to make sweeping changes to corporate structure and direction based on their personal feelings. A board of directors would remove such leadership.

    Give me an example of what you’re talking about then, if I’m off piste.

    • Vespair@lemm.eeEnglish
      1·
      1 year ago

      Got no examples for you. Doesn’t seem enough to justify not trying to me. I’m not of the bend over and take it mentality, I’m of the do anything we can do mentality.

      • Chaotic Entropy@feddit.ukEnglish
        11·
        1 year ago

        So, to clarify, my take around the realities of what effectively motivates corporate entities and their controlling directors was non-nuanced. Whereas your “be the change you want to see in the world” take, that you cannot support, is what you would consider nuanced?