BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
So, to clarify, my take around the realities of what effectively motivates corporate entities and their controlling directors was non-nuanced. Whereas your “be the change you want to see in the world” take, that you cannot support, is what you would consider nuanced?
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