Control doesn’t make money making easier when that control destroys the economy. It turns out productivity drops when people are treated like shit. You can see that happening at Twitter and Facebook both, for example.

But you’re right that this is about control. It’s just that it isn’t necessarily about the money except insofar as having a lot of money gives you a lot of control. Shitlords like the Apartheid Manchild or Harvard’s Robot wouldn’t care if they lost money … as long as everybody else lost more.