Read further down in other comments, but:

• It’s important to identify the problem.
• It’s important to identify the target audience of this piece.
• The crowd that this article is referring to isn’t reading an editorial editorial piece from The Conversation.
• This is thus mainly internal dialogue pointing to an example of the problem.
• How we convey the problem to those ensared by it is a totally separate thing.
• divisive for them; unifying for us, and helps the occasional apathetic bystander identify the bullshit before they themselves are ensared by it.