Well, that button probably dates from the late 80s or early 90s, when Apple was comparing Macs to branded IBM PS/2s and such that were sold to schools and enterprises.
And they weren’t wrong, at the time. Those PS/2s were fuckin’ expensive.
There’s a reason why no-one bought IBM PS/2s. They were horrible value for money.
The real competition at the time was the thousands of other brands selling PCs. By that time IBM was plummeting in sales and other companies were selling most of the PCs. That’s where 95% of the market was.
Certainly, but Apple was comparing itself to other computer companies with international reach, not to the white box PCs coming out of the Floppy Wizard store in the strip center.
apple was never cheaper than their competition, and when IBM got into PCs they were also not even comparable in quality anymore. Reality is that even in the early days apples was also more expensive and they relied on a dedicated fan base to sell their trash, to be fair they sorta earned their reputation in the super early PC space with actually good products but when IBM came in, it had better PCs at lower prices and apple was basically riding on pure brand power. Then they had a few good hits with the ipad and later the iphone (tho the ipad was not as significant at the time as people seem to think it was looking back) and now they have been entirely eclipsed when it comes to phones and are once again reliant on hype and brand recognition.
It is not a unique history by any means but i feel it is especially egregious considering just how shit apple products are and how expensive they are.
You for got to mention the free and heavily discounted prices to get Mac computers into schools to get kids hooked on them. Which is something they still do to this I think.
Well, that button probably dates from the late 80s or early 90s, when Apple was comparing Macs to branded IBM PS/2s and such that were sold to schools and enterprises.
And they weren’t wrong, at the time. Those PS/2s were fuckin’ expensive.
There’s a reason why no-one bought IBM PS/2s. They were horrible value for money.
The real competition at the time was the thousands of other brands selling PCs. By that time IBM was plummeting in sales and other companies were selling most of the PCs. That’s where 95% of the market was.
Certainly, but Apple was comparing itself to other computer companies with international reach, not to the white box PCs coming out of the Floppy Wizard store in the strip center.
A lot of larger companies like Compaq etc. were making “respectable” PCs by then and selling them in big quantities in direct competition to IBM.
apple was never cheaper than their competition, and when IBM got into PCs they were also not even comparable in quality anymore. Reality is that even in the early days apples was also more expensive and they relied on a dedicated fan base to sell their trash, to be fair they sorta earned their reputation in the super early PC space with actually good products but when IBM came in, it had better PCs at lower prices and apple was basically riding on pure brand power. Then they had a few good hits with the ipad and later the iphone (tho the ipad was not as significant at the time as people seem to think it was looking back) and now they have been entirely eclipsed when it comes to phones and are once again reliant on hype and brand recognition.
It is not a unique history by any means but i feel it is especially egregious considering just how shit apple products are and how expensive they are.
You for got to mention the free and heavily discounted prices to get Mac computers into schools to get kids hooked on them. Which is something they still do to this I think.