I imagine there are many US people living in places with 100+ degree days for months in a row – Places which seldom got above 90 a half-century ago … who do not understand that driving a car with AC to a home with AC is making matters worse.
The situation is urgent, yet we keep hearing 2060 2050 2040 2030 deadlines as if a fix could somehow be delivered by then . BUT: If we got to zero -tomorrow- , it’d stay as it already is for centuries. Every day without HUGE changes NOW it’s getting worse.
Yeah… That’s not going to work, because it turns out people will in fact pay a premium for green choices
Which sounds great, except it’s a lot cheaper to lie and misdirect than to be green
And you have to be real, companies will do anything before producing less. Like plastics - the companies making them won’t make less plastic just because we stop using straws - they’ll pivot. They’ll make them cheaper, ship them further, or cut back the straws to make more disposable cups - the only way they’re cutting back on plastic is if the same processes and machinery can make a biodegradable version, if the government forces them, or if they shut down in whole or in part