not a slam against the attempt, but between that and the other side diluting the group’s words, it’s an uphill fight

And they are absolutely doing it on purpose. Stripping meaning from words benefits them, because their side doesn’t care about truth, or facts, or policies. As long as they can make the Other suffer, their base will scream whatever the word of the day is, and every time they steal a word, it makes matching their organization a little bit harder