Last November, just weeks into the war in Gaza, Amichai Chikli, a brash, 42-year-old Likud minister in the Israeli government, was called into the Knesset, Israel’s parliament, to brief lawmakers on what could be done about rising anti-war protests from young people across the United States, especially at elite universities.

“I’ve said it before, and I’ll say it again now, that I think we should, especially in the United States, be on the offensive,” argued Chikli.

Chikli has since led a targeted push to counter critics of Israel. The Guardian has uncovered evidence showing how Israel has relaunched a controversial entity as part of a broader public relations campaign to target US college campuses and redefine antisemitism in US law.

Seconds after a smoke alarm subsided during the hearing, Chikli assured the lawmakers that there was new money in the budget for a pushback campaign, which was separate from more traditional public relations and paid advertising content produced by the government. It included 80 programs already under way for advocacy efforts “to be done in the ‘Concert’ way”, he said.