'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' - eviltoast
  • ReallyZen@lemmy.ml
    link
    fedilink
    English
    arrow-up
    10
    arrow-down
    5
    ·
    7 months ago

    No, that’s PR. Marketing is buying ads, buying reviews, buying people.

    • dlpkl@lemmy.world
      link
      fedilink
      English
      arrow-up
      12
      arrow-down
      1
      ·
      7 months ago

      That’s not marketing at all. Marketing is anything that creates awareness for your product. Early access and what the person you responded to stated is exactly that.