'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' - eviltoast
  • ReallyZen@lemmy.ml
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    5 months ago

    No, that’s PR. Marketing is buying ads, buying reviews, buying people.

    • dlpkl@lemmy.world
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      5 months ago

      That’s not marketing at all. Marketing is anything that creates awareness for your product. Early access and what the person you responded to stated is exactly that.