Yeah. I have a related degree and this is the kind of thing Cambridge Analytica did. Big data scraping, pop it all into SPSS to see what predicts voting behaviour, then target voter demographics that’ll vote against your client with propaganda that makes them cynical.

It’s really hard to make them vote for your guy, it’s easier to convince them to not vote against him.

Hell, I’d argue that even if the system is largely rigged, you need the electorate to believe the lie that it’s not, to at least stand at least some chance at keeping the fascists out.

But what do I know.