Jiv me a break - eviltoast
  • snowe@programming.dev
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    1 year ago

    That’s literally how every programmer pronounced it before it became an Internet sensation. It had a marketing campaign to “sell” the format because that’s how new standards were created initially. They explicitly chose to name it after the peanut butter because it allowed them to give it a catchy phrase to sell it even better “choosy developers choose gif”.