People are used to seeing stark warnings on tobacco products alerting them about the potentially deadly risks to health. Now a study suggests similar labelling on food could help them make wiser choices about not just their health, but the health of the planet.
The research, by academics at Durham University, found that warning labels including a graphic image – similar to those warning of impotence, heart disease or lung cancer on cigarette packets – could reduce selections of meals containing meat by 7-10%.
It is a change that could have a material impact on the future of the planet. According to a recent YouGov poll, 72% of the UK population classify themselves as meat-eaters. But the Climate Change Committee (CCC), which advises the government on its net zero goals, has said the UK needs to slash its meat consumption by 20% by 2030, and 50% by 2050, in order to meet them.
I was thinking this. There was an accompanying cultural shift in general. The labels weren’t telling them anything they didn’t already know. In the case of smoking, the data was unambiguous and directly impactful.
With meat, I’d suspect most of the target audience would roll their eyes and buy anyway. Especially since the labels would be on almost every package, and that asks folks to decide that every single food they’ve eaten their entire lives is a dire existential threat to humanity. That’s asking a lot of folks. While it’s occasionally tossed about in the media about meat having climate impact, it is nowhere near as ubiquitous as the smoking is bad. Besides, folks have been told again and again that fossil fuels are “the” problem, and that sounds nicer and easier and thus for most people there is an inclination to decide that is sufficient.