Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
I would argue it is an American quirk. Exceptions exist in other countries, but in the US it seems “normal” is the marketing term everyone avoids. A side effect of the rampant capitalism there.
Lol capitalism is ramlanr across the globe to various degrees.
Is Porsche American? What about Ferrari? Lamborghini?
Or we can look at something else like cheese. The most expensive cheese in the word is Pule, from the Balkans, ranging from $600-$1300/lb. The second is Moose cheese (Swedish, $500/lb), the third is White Stilton (British, $400/lb).
Kobe beef starts at $100/lb for low-grade stuff and goes up from there.
The most expensive champagne was “2013 Taste of Diamonds” and sold for over $2,000,000/bottle. It is, of course, French.
Does anyone in Europe, or anywhere else in the world, embrace “normal” as a marketing term? One of the cores of marketing is to differentiate a product from competition, so that only becomes an option if “normal” is itself abnormal. An example of that would be noname, and they are Canadian. Aside from that, there are certainly brands in America that Americans would describe as “normal”, but that is derived from the lack of marketing rather than a converted effort to use that term.
Once again it seems like you just learned what you think you know about America from reading some news headlines, and you’re generalizing that “Europe good, America bad, no where else exists”