Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlash - eviltoast

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • ki77erb@lemmy.world
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    1 year ago

    What’s funny is that you can spend less money on some cheap ass bottom shelf wine that has a higher alcohol content. You get drunk faster, for less money and you don’t have to drink as much if that’s your goal. You just won’t look cool being the kid showing up to the rager with bottles of Bare Foot or Yellow Tail.

    • hightrix@lemmy.world
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      1 year ago

      You can’t use wine in a beer bong. Or, maybe better said, you shouldn’t. Nor can you do a keg stand with bottles of wine. Wine beer pong sucks, a lot, I’ve played it. I’d rather put whiskey in the cups.

      While I agree with you in terms of efficiency, wine just doesn’t work for drinking games the same as beer.