Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlash - eviltoast

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • SheeEttin@lemmy.world
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    1 year ago

    No. I mean, yeah, some beer somewhere is probably $20/pt. But most of the ones I see at the store are like $12-14 for a four-pack.

    • norbert@kbin.social
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      1 year ago

      I can pick up a really decent locally made ale/stout/ipa/whatever for like $15 per six-pack, I’m sure I could spend more but that’s the beer I prefer.

      $20/pt would have to be a nicer restaurant or (more likely) a concert venue or sports stadium, skies the limit there lol.