Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
I went to college in Eastern Kentucky, taught in far Eastern Kentucky, and have friends from all over.
I think you’re reading too much into beer consumption as part of a selection bias. My sister has 2 master’s degrees and is definitely no conservative, and drinks bud light because it’s easy to drink - she doesn’t really like the “good” beers.
People just like things. I’ve had many a Bud Light inside of gay clubs - it’s just beer. Not my favorite, but i haven’t always been able to afford my favorites, especially with bar prices