After decades of climate deception, Shell uses Fortnite to court demographic most concerned about climate change - eviltoast
  • neanderthal@lemmy.world
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    1 year ago

    Suggestion that is counter intuitive. Use their ads against them. If you see a fossil fuel or other large GHG culprit, click on it. It helps the publisher and costs the advertiser money. An ad view is worth pennies, an ad click is worth an order of magnitude or two more.

    ETA: Spend a little bit at the destination. Maybe scroll the main page or click on something. It takes seconds.

    ETA: This applies to any website or mobile app with ads.

    • x_cell@slrpnk.net
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      1 year ago

      Use the Ad Nauseam extension and fuck with advertiser algorithms in general. It works both as an Ad Blocker and adds fake clicks and ads. It even has a feature where they show how much economic damage you are causing per page.

      There are other tools designed to screw with data collection, but this is by far my favorite.

    • silence7@slrpnk.netOPM
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      1 year ago

      Not a fortnite player, but be waay better if there’s a way to do something in-game which shows the damage that they do to people.

    • BolexForSoup@kbin.social
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      1 year ago

      Do not do this without (at bare minimum) a VPN or you’re just letting them slurp up your data, which they will make way more off of.

      • br3d@lemmy.world
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        1 year ago

        Genuine question: what value does my telemetry contain to them if I’ve clicked their link maliciously? Isn’t it more likely it helps give them a wrong idea of what people interested in Shell look like?

        • BolexForSoup@kbin.social
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          1 year ago

          You’d be surprised at how good some groups at parsing this stuff. You’re far better off just not letting them know who you are period. Whether you’re “lying” about your click or not doesn’t change the fact that they see all sorts of useful things about you.

          It’s pretty silly not to have a VPN up 95% of the time anyway now since VPN’s are so lightweight now. I get 900+mbps on my fiber with proton up. A lot slower if doing secure core of course, but it’s still usable in a pinch.