After decades of climate deception, Shell uses Fortnite to court demographic most concerned about climate change - eviltoast
  • neanderthal@lemmy.world
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    1 year ago

    Suggestion that is counter intuitive. Use their ads against them. If you see a fossil fuel or other large GHG culprit, click on it. It helps the publisher and costs the advertiser money. An ad view is worth pennies, an ad click is worth an order of magnitude or two more.

    ETA: Spend a little bit at the destination. Maybe scroll the main page or click on something. It takes seconds.

    ETA: This applies to any website or mobile app with ads.

    • x_cell@slrpnk.net
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      1 year ago

      Use the Ad Nauseam extension and fuck with advertiser algorithms in general. It works both as an Ad Blocker and adds fake clicks and ads. It even has a feature where they show how much economic damage you are causing per page.

      There are other tools designed to screw with data collection, but this is by far my favorite.

    • silence7@slrpnk.netOPM
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      1 year ago

      Not a fortnite player, but be waay better if there’s a way to do something in-game which shows the damage that they do to people.

    • BolexForSoup@kbin.social
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      1 year ago

      Do not do this without (at bare minimum) a VPN or you’re just letting them slurp up your data, which they will make way more off of.

      • br3d@lemmy.world
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        1 year ago

        Genuine question: what value does my telemetry contain to them if I’ve clicked their link maliciously? Isn’t it more likely it helps give them a wrong idea of what people interested in Shell look like?

        • BolexForSoup@kbin.social
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          1 year ago

          You’d be surprised at how good some groups at parsing this stuff. You’re far better off just not letting them know who you are period. Whether you’re “lying” about your click or not doesn’t change the fact that they see all sorts of useful things about you.

          It’s pretty silly not to have a VPN up 95% of the time anyway now since VPN’s are so lightweight now. I get 900+mbps on my fiber with proton up. A lot slower if doing secure core of course, but it’s still usable in a pinch.

  • magnetosphere @beehaw.org
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    1 year ago

    According to Bloomberg, its [Shell’s] business plan “puts oil and gas front and center while giving low-carbon efforts a smaller supporting role,”

    …the oil and gas giant set the task of ‘giving millennials a reason to connect emotionally with Shell’s commitment to a sustainable future.’

    Wow, Shell. Fuck you too.

    People (especially the rich old guys who make decisions like this) make the mistake of thinking that young people are dumb. They’re not. I hope this condescending attempt at manipulation turns into the well-publicized fiasco that it deserves to be.

    • Microplasticbrain@lemm.ee
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      1 year ago

      Lol streamers are the biggest shills in the history of the earth. They don’t give a fuck what they are selling as long as they get the bag.

  • Obinice@lemmy.world
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    1 year ago

    The people most concerned about climate change are 12 year olds?

    I mean, that’s great, I just didn’t expect it, is all. Hecc Shell tho.

    • Knusper@feddit.de
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      1 year ago

      Well, not yet. They should normally become quite concerned, because most of their adult life will be fucked thanks to Shell et al. But if you feed them with propaganda at a young age, you can subvert that.

      • neanderthal@lemmy.world
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        1 year ago

        They are desperate because there is no straightforward pivot for oil and gas. The most the ones that run has stations can do is transition their convenience stores into electric vehicle charging stations. The ones that just extract fossil fuels out of the ground don’t even have that. Their assets are worthless.

  • discodoubloon@kbin.social
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    1 year ago

    I’ve noticed a bunch of companies doing these Fortnite codes. Also I rarely ever watch twitch but recently did so without ad block and it’s crazy that there is an entirely separate ad bubble for twitch viewers.

  • Spzi@lemm.ee
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    1 year ago

    As the match progresses, the playable area within the world gradually constricts, giving the players less and less room to work with; outside this safe zone is “the Storm”, which inflicts damage on those caught inside it, with the amount of damage growing as the Storm itself does.

    I like this metaphor for the https://en.wikipedia.org/wiki/Effects_of_climate_change.

  • Jaysyn@kbin.social
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    1 year ago

    Scumbags.

    Shame I can’t boycott Riot or Epic Games any more than I already do.