I used to believe that too, because it was pointless. But it seems that i was wrong. The fact that it was pointless, means that the corporations felt comfortable with using and abusing that to maximize profit. The fact that they are afraid to do that, indicates how fucked things are now.

So i am ok with corporations using movements for marketing reasons, because ultimately this is the canary in the mine. If the corporations consider it a brand risk, then society is moving towards the wrong direction.