It’s useful to check how people are using your site, if they’re getting stuck or there are spots that are hard to navigate, things like that. That’s true irrespective of whether you’re selling ads. I think it’s just that the people who are making money off the thing are a lot more likely to be bothered to invest energy into making sure their users are having a productive experience.
Honestly, web analytics are just stupid unless your business is selling ads. Its just vanity outside of that business case
It’s useful to check how people are using your site, if they’re getting stuck or there are spots that are hard to navigate, things like that. That’s true irrespective of whether you’re selling ads. I think it’s just that the people who are making money off the thing are a lot more likely to be bothered to invest energy into making sure their users are having a productive experience.