for sure. and it was extremely gratifying. kendrick is a master of understanding propaganda, messaging, and co-opting broadcasts because he studies the entirety of everything that hip hop has ever been from its early years to now. but i’m not talking about one moment. i’m talking about the entire cycle of media promotion and analysis we exist in, and that favors pro-capitalist, patriarchal, white centered view points. but that conservatives criticizing it gets more airtime than than critics of the system celebrating it is neither a surprise nor an accident.