jointhefediverse.net seems to be a commonly linked resource for directing people to join the Fediverse.
Curiously, it does not list Lemmy under the list of Reddit alternatives. Their GitHub README explains why.
Previous relevant discussion: https://lemmy.ml/post/78808
To me, the only solution to this is to do a hard fork. Take the code (It’s AGPL), rename it if Lemmy is trademarked, and encourage admins to use it and contributors to target it. Maybe start a non-profit or LLC while we’re at it.
Sublinks is doing a rewrite