More than 76 percent of Americans between ages 12 and 74 saw at least one movie in a cinema this year, while 85 percent plan to go as often or more often in 2025, according to a new report.

Some additional information from this Variety article:

Highlights of the report include the fact that 85% of moviegoers plan to go to the movies in 2025 as often or more often than they did in 2024. Similarly, 72% of those surveyed across 14 countries said they’re going to cinemas “more” or “the same” as six months ago. 76% of Americans 12-74 saw at least one movie in a theater this year, with loyalty programs seeing a 12% jump in new subscriptions from 2023 to 2024.

Gen Z moviegoers are the most active of any group, with 90% of females and 89% of males going to at least one movie a year, according to NRG — though males listed movies as their No. 2 favorite activity, behind video games.

Meanwhile, the report points out that Hispanic moviegoers continue to be strong supporters of moviegoing, and are 11% more likely to see prefer seeing a movie on opening weekend than the general moviegoing population. 27% of Hispanic moviegoers attend six movies a year or more.

NATO also projects that next year will see more movies released in 2,000 locations or more in the U.S., going from approximately 95 in 2024 to 110 in 2025. And many of them will be seen on bigger screens, with 37% more large format screens around the world than five years ago.