Because they couldn’t. He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell. The CEO of PD actively called the tip line.
Because they couldn’t. He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell. The CEO of PD actively called the tip line.
No, but the CEO of Peak Design called the police to say that he recognised the bag as one of his company’s and promised to do whatever he could to help track the CEO-killer down.
He just couldn’t help because V1, unlike V2 of the bag, doesn’t have a unique serial number on it so he wasn’t able to supply a name and address after all.
“Don’t worry,” say Peak Design in their announcement, “if your bag is stolen, you can contact us so we can delete your personal data and you won’t get reported to the police erroneously.”
It turns out that Peak Design are very keen to be on the cops’ side on this one. Maybe they think they have more CEO customers than healthcare insurance denial victim customers.
I’m not sure that’s the publicity win they seem to think it is.