Reclaim the internet: Mozilla’s rebrand for the next era of tech - eviltoast
  • Thistlewick@lemmynsfw.com
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    23 days ago

    I love reading how companies justify their expensive rebrands.

    The flag symbol highlights our activist spirit, signifying a commitment to ‘Reclaim the Internet.’ A symbol of belief, peace, unity, pride, celebration and team spirit—built from the ‘M’ for Mozilla and a pixel that is conveniently displaced to reveal a wink to its iconic Tyrannosaurus rex symbol designed by Shepard Fairey. The flag can transform into a more literal interpretation as its new mascot in ASCII art style, and serve as a rallying cry for our cause.

    Fuck off. This was designed by the intern the night before submission. It’s a fucking ascii dinosaur. The green doesn’t represent nature, it’s giving old monochrome monitor vibes, which doesn’t really scream “futuristic”. I’ve submitted enough bullshit design projects to know one when I see one.

    • cabbage@piefed.social
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      23 days ago

      You’re saying half-baked monochrome pixel art doesn’t come across as futuristic to you? Crazy!

      To me it just reminds me of assets from the Dino game in Chrome. Good going, Mozilla.

        • cabbage@piefed.social
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          22 days ago

          Yeah, and I very much associate it with Mozilla - the red one anyway. But the pixel art aesthetic brings Chrome connotations these days, and combining it with a dinosaur doesn’t help.

          I’m happy to see the mascot get its time in the spotlight though.

    • mannycalavera@feddit.uk
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      23 days ago

      This was designed by the intern the night before submission.

      YFW you realise this was designed by a well payed marketing and digital design team that make more money in three months than you make in a year, publishes straight to production, regularly bypasses the VPN for work, and still doesn’t know how how to use the Oxford comma!

      • Bizzle@lemmy.world
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        22 days ago

        payed

        Complaining about not using the Oxford comma

        Mighty fine glass house you’re living in bro

        • mannycalavera@feddit.uk
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          22 days ago

          Ha! Jokes on you I’m one of those well paid marketing execs. And I was referring to the nautical term “to pay” which means seal a wooden deck to prevent leaks. And my marketing team can be referred to as being well payed, as in slick as shit.

          😅

    • doctortofu@reddthat.com
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      22 days ago

      Also, I love how these things always need a lengthy explanation of what all this design vomit is supposed to mean and what it symbolizes, because there’s no way you could tell by, you know, actually looking at it…