Auto industry’s shift toward EVs is expected to go on despite Trump threat to kill tax credits - eviltoast
  • SpaceNoodle@lemmy.world
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    25 days ago

    The pricing problem isn’t inherent; manufacturers could make cheaper EVs, but are making most of them as premium models instead because they think they can (and likely do) make more money that way - same reason that almost nobody is building affordable housing, but rather luxury apartments.

    • BlameThePeacock@lemmy.ca
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      25 days ago

      It’s just going to take a bit of time. They’re focusing on luxury right now because it’s the highest profit per unit, and you always want to exploit the highest profits as a corporation. As they scale up, they will overflow the luxury market, which is why were starting to see cheaper options start becoming available. It’s a profit maximization strategy that has been around for a very long time for the introduction of new goods.

      The housing thing is a different problem, because that’s dealing with a finite supply of land in places people want to live and the fact that people want things to stay the same “in their neihbourhood”