Skilled marketers try to identify the needs of the consumers that use their products so they can offer even more relevant products and find opportunities to upsell. Ideally, they try to create positive brand impressions with their marketing touchpoints, only reaching out with information that is timely and relevant. Bad marketers just play the numbers game by spamming inboxes and throwing everything against the wall until something sticks.
Skilled marketers try to identify the needs of the consumers that use their products so they can offer even more relevant products and find opportunities to upsell. Ideally, they try to create positive brand impressions with their marketing touchpoints, only reaching out with information that is timely and relevant. Bad marketers just play the numbers game by spamming inboxes and throwing everything against the wall until something sticks.