I meant it quite literally. Another multi-billion dollar company needs to be willing and able to spend the same level of resources and time. Wal-Mart or Costco itself would have to be willing to produce their own hardware.
Yeah, I fully realize it’s never going to happen. It’s a hypothetical to illustrate just how high of a hurdle it is. It won’t happen organically, there needs to be a strong driving force with the financial backing that rivals that of the competition.
There are likely lots of improvements that can be made under the hood. I’m willing to bet that it depends on several aging libraries that could probably be swapped out for something better.