Oh definitely, I go to a lot of effort to try and mitigate it (graphene OS, no Facebook, social media, pihole for network wide ad blocking, simplelogin for email aliasing, no smart devices) but there’s always plenty of invasive apps/services even you’re privacy conscious.
I love SimpleLogin, have my own gmail forwarding to an alias until I eventually get rid of it and have aliases for every site I need an email address for.