

Apple is pioneering better SOC than anybody else.
But apart from that you are perfectly right, none of the big 3 companies are actually pioneering anything anymore.
Google never was, but leaned on 3rd parties that made some very good Nexus phones, ending with the Huawei made P6.
Now Google is only pioneering making a cheap camera look good heavily retouched with AI.
Now the pioneers are mostly Chinese, while Samsung seems to be falling behind.
Google Pixel was never a front runner, iPhone was traditionally in some areas mostly software, while Samsung was in both software and hardware.
If you want the coolest newest stuff, it seems China is ahead with Xiaomi, Honor, Vivo etc.
The Samsung S25 Ultra is still absolutely a great phone, and I think recognized as the leader to beat, as a well rounded high end package.
Regarding camera I think it’s getting damned hard to say which is best, comparison tests with many photo’s seems to swing between one phone maker to another, and movie stabilization also vary, even with good camera.
I think Samsung is still clearly ahead of Google and Apple, and the Chinese phones too have strengths and weaknesses. I like Xiaomi a lot in their flagship killer range, but on the top tier, they still have problems with camera stabilization Samsung handles better IMO.
The thing that impresses me most, is how much phones still improve in a single generation.
Maybe not enough to ditch the old one, but definitely enough to make the new model worth considering even when you can get last years model at a pretty hefty discount.
Absolutely that is how it is now, but they did coin the format every modern smartphone uses today. And originally they were way ahead of the competition in almost every aspect. They were so dominant, that for years there was a shortage for every other manufacturer of components to build smartphones that could compete!
But a lot has happened since the still pretty recent emergence of the first iPhone, that absolutely revolutionized the concept of smartphones.
And the competition is absolutely cutthroat, so even major renowned labels couldn’t keep up.
Like Nokia, HTC, Ericsson that were all major brands, are now almost completely gone. Obviously the Blackberry RIM is almost gone too, and I think Microsoft is out completely now, despite they were a significant factor before iPhone, and investing billions in an attempt at a come back!
So it is quite amazing that a statement like Apple rarely takes a lead is so easily taken as a true statement, considering how different it was just a few years ago. A testament to the absolutely crazy development cycle smartphones still have.
Apple does however still lead on the SOC by a good margin.