BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Such subscription models essentially beg to be hacked and/or for third parties to come up with entire replacement computers for the vehicle that bypass entirely all of the locks.
Subaru did this with remote start. Instead of just selling you the damn option you have to pay a subscription. Fuck that I’ll just walk outside and start the car…