BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
I suppose not, but you are mixing two things: a subscription fee and a warranty. They are differnt things.
I obviously agree that a subscrition model for a car hardware features, even if backed by software, is stupid but you are not paying to have it repaired if broken, you are paying for another thing: the use of it no matter how stupid the thing may be.
OP knows they aren’t the same thing. Their point was that if the subscription model came with promise of repair, maybe there’s a purpose/value in it for the consumer. But without that, it’s pure greed.
Close to my original point. It’s more like “I’m paying you every month and I am going to have to pay exorbitant repair fees so I can keep paying for the privilege of using it.”