Google Chrome pushes browser history-based ad targeting - eviltoast
  • Renneder@sh.itjust.worksOPM
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    1 year ago
    •  Google is rolling out "Enhanced Ad Privacy" to Chrome. 
    
    •  The feature allows websites to target ads based on the user's browsing history. 
    
    •  The feature notification pop-up is available for some Chrome users. 
    
    •  Google plans to opt out of third-party cookies for targeted advertising. 
    
    •  Themes are determined based on the user's browser history via the Chrome Themes API. 
    
    •  Some users complain and ask to disable the feature. 
    
    •  The pop-up window is regionally-variable and offers the option to turn off theme API support. 
    
    •  Apple and Mozilla will not use themes for privacy reasons.