Google Chrome pushes browser history-based ad targeting • The Register - eviltoast

Topics essentially works like this: rather than using cookies to track people around the web and figure out their interests from the sites they visit and the apps they use, websites can ask Chrome directly, via its Topics JavaScript API, what sort of things the user is interested in, and then display ads based on that. Chrome picks these topics of interest from studying the user’s browser history.

Isn’t this completely immoral? They are literally stealing the users private browsing history and uses it to boost their own profits.

  • Stephen304@lemmy.ml
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    1 year ago

    The way I see it, that’s just browser history exfiltration with extra steps. Whether they’re sending the actual history or parsing your history and sending topics, both are equally as objectionable to me as both could reveal information about something private you’ve been visiting.