I’ve heard the creative limitation argument a few times now. Maybe some of the incredulity people show at the thought of not eating meat is due to a lack of artistry, either in them or in their meals. Food is an art form we practice daily, and the people I’ve known to most violently protest trying a vegan dish (not veganism itself!) seem to overlap with the worst dinners I’ve seen.

If so that would give an easy avenue to lower meat consumption.