Does anyone here know what exactly happened to lesswrong to become so cult-y? I had never seen or heard anything about it for years, back in my day it was seen as that funny website full strange peopl - eviltoast

Does anyone here know what exactly happened to lesswrong to become so cult-y? I had never seen or heard anything about it for years, back in my day it was seen as that funny website full strange people posting weird shit about utliltarianism, nothing cult-y, just weird. The aritcle on TREACLES and this sub’s mentioning of lesswrong made me very curious about how it went from people talking out of their ass for the sheer fun of “thought experiments” to a straight-up doomsday cult?
The one time I read lesswrong was probably in 2008 or so.