Honda has pledged to invest $64 billion to develop seven bespoke electric vehicles, which it plans to launch by 2030 on its way to selling only EVs and fuel-cell vehicles after 2040. However, there doesn’t seem to be a consensus within the company that there is enough demand for EVs, which is reflected in its limited selection of available battery-powered models.
This is true for Japan’s home market but also for North America, where Honda sells two vehicles (the Prologue and the Acura ZDX), both of which are made by General Motors on the Ultium platform. Whenever Honda’s top executives come out to speak about selling fully electric vehicles, it always sounds like a mixed message that, in part, reaffirms the brand’s commitment to electrification while also suggesting it’s not yet convinced this is the way.
That’s like 80% of the issue. I don’t want my car to brick itself because the manufacturer pushes a poorly made software update.
I think it would be nice if the updates were optional. I never thought I’d want to update the os on my car, until ford released an update that added Android Auto to my car when it wasn’t a feature originally.