TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method... - eviltoast
Burger King's moldy Whopper ad is dividing marketing experts
www.cnbc.com
Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.
This is an automated archive made by the Lemmit Bot.

The original was posted on /r/todayilearned by /u/PenguinJohnny71 on 2024-08-08 18:15:21+00:00.

Original Title: TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)