“It’s groceries with dignity,” Paisley said. “We’ve all seen the situations where people are willing to go get a handout in a brown bag from the back of a truck. We envisioned something completely different, where all of the sting of the indignity, that comes with really your kids seeing you in this precarious position.”

Damn, that’s really cool.

Between this and the Game of Thrones jam session, I’m starting to like Brad Paisley