It used to be that you would do a search on a relevant subject and get blog posts, forums posts, and maybe a couple of relevant companies offering the product or service. (And if you wanted more information on said company you could give them a call and actually talk to a real person about said service) You could even trust amazon and yelp reviews. Now searches have been completely taken over by Forbes top 10 lists, random affiliate link click through aggregators that copy and paste each others work, review factories that will kill your competitors and boost your product stars, ect… It seems like the internet has gotten soooo much harder to use, just because you have to wade through all the bullshit. It’s no wonder people switch to reddit and lemmy style sites, in a way it mirrors a little what kind of information you used to be able to garner from the internet in it’s early days. What do people do these days to find genuine information about products or services?
Stick to sites you know. If you’re looking for a review and you get a hit on a site you don’t know there’s a better than 50% chance it’s just an ad generated site (and frequently these days just the output from chatgpt).
Sucks for lesser known sites that are trying to get noticed, but unless google work out a way of removing the crap from feeds that’s the way it is.
Same with youtube… unless you trust the reviewer, assume it’s paid unless there’s good evidence otherwise.
Search for reddit/lemmy mentions specifically… although those can be astroturfed too… but the comments are generally helpful.
To add to this, I suggest sorting the comments by controversial on Reddit for another take.