That is not 2 separate buttons on the right, like I initially thought clicking through checkout.
I don’t understand why there is so much defense for this in the comments. Amazon is a huge company with professional design teams, if part of their checkout process is even a little misleading in favor of an upsell it is definitely intentional.
Yes. That’s Amazon using dark patterns. This demonstrates that enshittification is not confined to social media.
Ooop, it may have happened even before Twitter, Reddit etc.
From Corey Doctorow: Ultimately, it doesn’t matter if Amazon’s enshittification is because [Jeff] Bezos was a cynic or because he sold out. Once Amazon could make more money by screwing its customers, that screw-job became a fait accompli.
Saying it’s a weak example of asshole design does not equate to defending Amazon.
It’s possible for Amazon to be extremely predatory and shitty, as well as this not being a very good example of how shitty they are, at the same time.
Possible yes, but does that really seem like reality to you in this situation? It doesn’t to me.
By the way, it is and amazon is already being sued by the US FTC.
With a small fine with huge benefits as always?
TBD, but I would not be suprised. As an aside, I did not see any such shenenigans when buying from Amazon most likely because EU tends to be more liberal with the fines.
Internally they called cancellations the Iliad Process. If that isn’t a sign that everything is super totally above board I don’t know what is.
Dark patterns are real and everywhere now.
Why would it be two buttons on the right, and what behavior would you expect if “Cancel Anytime” was a button?
The goal of this is to get you to sign up for Prime, so there’s nothing yet to cancel.
This is “annoying” design in the sense that getting an upsell is annoying, but I don’t really see it as malicious/asshole.
On a quick inspection the left barely looks like it’s worth reading and it’s easy to miss the link, so you’re led to thinking there’s a yes and a no button on the right. Click the no button and you’ve subscribed to Prime.
Obviously if you stop and actually look at everything you’ll realise what’s up. But this relies on you rushing and being misled in to signing up, which clearly works for them.
Common UI has “yes” and “no” (or whatever terms) next to each other, often in different colors. This is mimicing it so you think it’s two separate buttons when it’s one button for “yes”.
And has “cancel …” like you’d expect on a cancel button. If you stop reading or are skimming (we all do it) you think it’s the cancel button. This is very likely a deliberate choice.
Different color, common placement, the word “cancel …”, you go on autopilot, and now you’re subscribed! And good luck trying to cancel.
I actually clicked on “continue without Amazon Prime” once and the next screen said congratulations new prime member. I had to search how to undo my free month trial that auto renews smh
I accidentally signed up for prime that way, and it was a pain to cancel. This shit should definitely be illegal.
I downloaded the Amazon app a while back. The first message that popped up with a “join prime” screen. I very nearly tapped the join button because it was the only button on the screen and I wasn’t paying attention - I had to scroll to find the “maybe later” button. They seem to love their hostile UI.
I’m pretty sure that’s illegal in the EU.
Being illiterate?
Idk just because you made a mistake doesn’t mean it should be illegal. In the grand scheme of shady marketing this really isn’t that bad…
