EA wants to place in-game ads in its full-price AAA games, again - eviltoast
EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

    • Cosmic Cleric@lemmy.worldEnglish
      14·
      6 months ago

      I’d love to know how to get a refund. I’ve tried 4 times with different prompts suggested in forums and comments. It is in fact worse and not equal to the state it was in at launch.

      Try asking again for one.

      That video I linked was stating they were now doing refunds. I haven’t tried it, since I don’t own the game (didn’t like the root level access crap). But I’ve also read elsewhere that at first they were not doing refunds but they changed their minds and now they are.

      Anti Commercial-AI license (CC BY-NC-SA 4.0)