EA wants to place in-game ads in its full-price AAA games, again - eviltoast
EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • STOMPYI@lemmy.worldEnglish
    71·
    6 months ago

    Remeber if they call you naive or quixotic or an idealist that means they can’t win the argument with normal means and rely on name calling. Act with integrity, it’s worth it!